I just read an interesting article by Michael Schulson called “How to Choose?” and subtitled “When your reasons are worse than useless, sometimes the most rational choice is a random stab in the dark.”

This article raises a lot of interesting points about making choices with a false sense of reason and raises the prospect that perhaps random selection is not used enough in our society.

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In his book Thinking, Fast and Slow, Daniel Kahneman defines intense regret as “what you experience when you can most easily imagine yourself doing something other than what you did.”  We’ve all experienced regret at some point in our lives but fear of intense regret can be paralyzing and detrimental to not only ourselves but also to society as a whole.

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In his book Thinking, Fast and Slow, Daniel Kahneman includes a chapter titled Risk Policies. If you are someone who has put off creating risk policies and made risk management decisions based on gut-instinct for a number of years, you may find what Kahneman has to say a watershed moment for your business.

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